Here are some of the top emerging trends in the music industry that businesses should be aware of:

• Livestreaming concerts - During the pandemic, livestreaming concerts on platforms like Twitch became popular. Brand partnerships and monetization around virtual concerts are growing.
• Social media's influence - TikTok has become a major driver of music discovery and hit songs. Leveraging music trends on social platforms is essential.
• Focus on fitness - Peloton and fitness apps are licensing more music for workout classes. Fitness is becoming an important revenue stream.
• Personalization - Streaming services are using data to provide personalized playlists and recommendations. Targeted and tailored music experiences are valued.
• Voice technology - Smart speakers like Amazon Echo are gaining traction. Optimizing music for voice commands and verbal requests is important.
• Augmented reality - AR effects, filters and lenses set to music are engaging users. Brands have sponsorship opportunities.
• Experiential events - Immersive events like Secret Cinema where music, theater and art combine into a full experience are popular with younger crowds.
• Vinyl resurgence - Vinyl sales are growing again. Providing physical music products remains important.
• Direct artist access - Artists are engaging directly with fans via platforms like Patreon. Branded partnerships with artists are desirable.

The music industry landscape is constantly shifting. Agility, digital-first thinking and data-driven decision making will help businesses take advantage of emerging music trends.